Brand Management for Cake Decorators
You can make a living out of loving what you do, decorating cakes. However, it takes more than the knowledge of cake decorating to run a business.
During this coaching session we will focus on the importance of Brand Management. I will mentor you through a brand discovery process including:
Company Vision and Core Purpose
Your brand now and in the future
Competitors and benchmark brands
At the end of the session you will have a greater understanding of:
FOR EXISTING BRANDS
The strengths and weaknesses in your brand identifying what you can do to improve your branding.
FOR DEVELOPING BRANDS
The key elements of your company that are required to start building your brand.