Brand Management for Cake Decorators

You can make a living out of loving what you do, decorating cakes. However, it takes more than the knowledge of cake decorating to run a business.

During this coaching session we will focus on the importance of Brand Management. I will mentor you through a brand discovery process including:

- Company Vision and Core Purpose

- Target Market

- Your brand now and in the future

- Competitors and benchmark brands

At the end of the session you will have a greater understanding of:


The strengths and weaknesses in your brand identifying what you can do to improve your branding.


The key elements of your company that are required to start building your brand.

Keywords: Cake Decorating, Start Up, Business, Builidng Your Business, Cake Decorating Business, Cake Decorators, Brand, Branding

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